In the 1980’s, Robert L. Crandall, head of American Airlines, removed one single olive from the salad they served passangers. He thought they wouldn’t notice - and he was right. This removal of the olive saved the company $40,000 a year.1 and began the downfall of Service Capitalism. This was the subtle but profound shift in how business viewed their relationships with customers: from competition through service excellence to a methodical calculation of what could be taken away without prompting customer exodus. The olive was just the beginning. In the decades that followed, this mindset transformed from careful optimization into something vampiric, canabalistic, as companies discovered they could feed not just on garnishes, but on essential services and basic human comforts. The story of modern capitalism is a story of this transformation - from competing to see who could offer more, to how much could be taken away.
Entries Tagged - "philosophy"
“In this season of giving, what are we to make of a billionaire with a soft spot for striving graduates who draws a hard line on being present for the pomp and circumstance, no matter the circumstances?” - New York Times
The modern media apparatus doesn’t just report news - it manufactures reality through carefully constructed narratives that shape how we process and respond to events. This process has become so refined that different outlets can take the same event and create entirely separate realities, each designed to reinforce specific worldviews and emotional responses in their target audiences.
Nostalgia for the past has supplanted our yearnings for the future, becoming the default marketing tool for corporations. Instead of asking ‘what’s new?’, they ask ‘what have we done before that you liked?’. This trend transcends marketing tactics, reflecting a destabilizing era of remakes and reboots. Crucially, nostalgia is a finite resource, and its exhaustion bears unknown consequences.
Jean Baudrillard’s notions of simulacra and simulation offer a valuable framework for understanding this phenomenon. In the post-postmodern era, the line between reality and representation has blurred into hyperreality, where simulations precede and replace the real.