Entries Tagged - "hyperreality"

Jul 10 2024They Don't Make It like They Used To

Nostalgia for the past has supplanted our yearnings for the future, becoming the default marketing tool for corporations. Instead of asking ‘what’s new?’, they ask ‘what have we done before that you liked?’. This trend transcends marketing tactics, reflecting a destabilizing era of remakes and reboots. Crucially, nostalgia is a finite resource, and its exhaustion bears unknown consequences.

Jean Baudrillard’s notions of simulacra and simulation offer a valuable framework for understanding this phenomenon. In the post-postmodern era, the line between reality and representation has blurred into hyperreality, where simulations precede and replace the real.