Entries Tagged - "brutalism"

Aug 11 2022Neubrutalism: A Consideration, and Ruleset

I was recently investigating gumroad and was quite pleased with their new design system. I liked how all their features were summed up as simple taglines (“Go from zero to $1”, as an example), and how the vibrant color pallet drew me between each explanitory diagram.

At the time, I googled “Gumroad design scheme” and came up empty with a name for it. However, weeks later, I noticed Figma did a similar design for their own website. Two is a trend, so I sought out what this design system was called and found this article, which called it Neubrutalism.